CEO Yanni Hufnagel is Changing How People Drink Water
Water is a precious and essential resource. We use it for everything from drinking to showering, yet many people spend the day consuming next to none. This isn’t just a problem for the person who refuses water – it’s also an environmental issue that could have disastrous consequences. Lemon Perfect CEO Yanni Hufnagel is determined to change that and make water a part of everyday life. Yanni is a refreshing point of view regarding how fresh water should be consumed, and Lemon Perfect has a simple solution that might turn the world upside down. “Water is so worthy of consumption, but people don’t even consider it,” Hufnagel said. “They fear bacteria, viruses, and toxins, so their bodies don’t want them. We need to change that.”
- Yanni Hufnagel Insisted on an Affordable Beverage
Initially, Yanni was trying to create a new product that appealed to the mass market. “The first thing we did was focus on making a functional product. We spent many months evaluating every aspect of water and concluded that the most important thing is cost,” Hufnagel said. “Water should be affordable so people will drink it.” He added, “After that, we looked to create a beverage that consumers would want to drink and not be afraid of. That’s when we designed Lemon Perfect. It is delicious.”
- “Lemon Perfect” is a Unique Flavor
Yanni Hufnagel spent years developing the taste of Lemon Perfect Water, and it shows in the finished product. After all, he knew his product would only be as successful as its appeal to the consumer. Hufnagel wanted something with a little pizzazz, which he got. The result is a light and refreshing lemon taste that is perfect when served over ice or with a slice of lemon. Lemon Perfect Water is also ideal for the sweet-and-sour fan. “It’s the best water on the market because it uses real lemons,” Hufnagel said. “We could have used a cheaper and less healthy alternative, but we didn’t.” Yanni added, “We are not changing the world, but we are changing the world for the better. We are creating a beverage that tastes amazing and is healthy for the body. The only way to measure our success is to examine how much water people consume. I’m happy we can finally fix a product that is so important yet so overlooked. “