These days blogger outreach has become more important than ever for the marketing and public relations departments of businesses that are looking to increase both their brand awareness and their sales. The media landscape has changed a lot and magazine editors aren’t the only constituency in the ever evolving world of media that a company must learn how to do outreach in, in order to have successful product launches and to keep customers interested in their products and services. As media has transformed so too must the strategies that are used to reach out to new kinds of media that are dominating the market share of consumers’ attention. Once upon a time the only way to capture a consumer’s attention was to purchase ad time during their favorite television show or to rent out a billboard in a particularly lucrative local market. Today that is no longer the case.
This is why knowing how to connect with the scores of people, mostly women, that have built followings by posting tips, tricks and opinions about beauty products to their blogs and Facebook among other social media accounts is important for beauty companies that are interested in staying afloat in the ever changing and dynamic global economy to grasp. There are few companies that understand how important it is to be versed in modern publicity techniques than the beauty company Evolution of Smooth. Evolution of Smooth has built a name for itself by making a splash in the beauty world with its uniquely-shaped lip balm that look sort of like vibrantly-colored monochromatic Easter eggs. The EOS lip balm is manufactured to add a little dash of quirk to the owner’s everyday beauty routine and thus far banking on a unique and functional product design seems to be working for Evolution of Smooth. According to Fast Company Magazine Evolution of Smooth went from being a newcomer that salespeople didn’t understand to being a beauty company that is worth $250 million. For more info, visit evolutionofsmooth.ca.