In the mid 1980s, a band named Viper was formed when a group of teenagers from Sao Paulo Brazil decided to put their talents together and make the type of music that wasn’t that popular in their country at that time. Heavy metal music was more widely received in places like Europe and the U.S., but the members of Viper pushed forward to become innovators who brought this music genre to the South American country. The drummer of the group was a young man named Cassio Audi, who along with the rest of his group, made a debut album called Soldiers of Sunrise, and a demo called The Killera Sword.
The band became a success, but shortly after it gained popularity and airplay, Cassio Audi made an exit from it and went on to study Business Administration at Pontifical Catholic University, where he received a BA degree, and at Sao Paulo University, where he earned an MBA degree. He then started working in the financial industry at businesses like JP Morgan Chase and Brookfield Brazil Real Estate Partners. He became well-known as a real expert in the field of investment managing.
But Cassio Audi never completely left his interest in music behind. He’s stayed in contact with the remaining members of his former band over the years, and they get together every now and then to put on a concert in their hometown for fans who still enjoy listening to their songs. Although some of the members of Viper have been replaced several times since the band was first formed, most of its original members are still around. During the band’s early days, they cited that their inspiration for choosing to do heavy metal music came from listening to the music of the British heavy metal rockers of the 1970s and 1980s.
The people who make our music are amazed by how often we so much of what they do around us. It’s hard to believe that you can become a successful musician and have lots of people who listen to your music and understand what you produce, but that’s what Alex Pall experiences every day. He has made a number of hits and those hits are now bringing him stardom. He knows what he can do if he gets the crowd going and that’s what’s driving the Chainsmokers now. They understand how they can get their hits out there and they want more people to enjoy them. Fortunately, they seem to be getting their way.
“Closer” is a great title for them because it has shown that they can change up what they do and how they go about doing what they normally do. People are looking at this and realizing that the duo has the ability to change what it is about and how people see them. They aren’t just going through motions or trying to convince people of something that couldn’t be done. That’s why the brand continues to show so much importance even as many others out there have faded. They understand why they are getting so much attention and they do what they can to make sure people know that.
The world is going to definitely know more about the Chainsmokers now that they’ve gotten into the mainstream. College DJs are a dime a dozen and they have to do things to stand out from the crowd. Only those who really know what they’re doing are able to get to the level that these two have. The only question is how far they will go and how many people are going to join in. The ability to do what they have done is a promise of greatness. It’s going to be very interesting seeing what the two will be up to from now. They may actually be able to use their talent for things beyond what we have ever seen from them up until this recent song.
It has been almost ten years now since the signing of the $150 million deal between Jay Z and Live Nation which means that the deal is set to expire next in 2018. Insider sources at Live Nation are adamant that they are not in the business of buying recorded music they are quick to point out that the touring relationship with Jay has been profitable hence their interest in continuing it.
Jay and Desiree Perez—who is the COO at Roc Nation, met the CEO of Universal Music Group, Sir Lucian Grainge prompting industry rumors that UMG may be interested in a stake in Roc Nation. UMG already has a distribution deal with Roc Nation, but this kind of deal would mean owning a larger stake in Roc Nation’s artists such as Jay and Rihanna. Insiders at UMG acknowledge that it would be great doing business with the rapper turned business mogul but at the same time admit there have been no talks about the expiry of the landmark deal.
Desiree Perez fondly known as Dez Perez, COO of Roc Nation since 2009, is famous for her success in the male-dominated music management business. For more than 20 years she has been part of Jay’s inner circle and is credited for many backroom deals boardroom negotiations. Dez was involved in the Roc Nation and Live Nation deal, and with the imminent expiry of the same, she is engaging with industry players to negotiate another deal for Roc Nation. Dez was also instrumental in negotiating the $25 million Samsung deal with Rihanna which lifted her already A-list performer status even higher. While the artists receive the praise, it is clear that Dez’s work in the background has been the shaping force necessary. and Follow him Twitter.com