Kate Hudson is an actress, entrepreneur, and one of the founders of Fabletics. She has been working for JustFab, a company that operates Fabletics since 2013. Fabletics is a fitness brand that markets and sells a variety of gym gears. Kate Hudson runs the operations of Fabletics with the help of Don Ressler and Adam Goldenberg.
Fabletics take on online reviews
Fabletics has employed numerous strategies to increase its sales ever since it was launched. One of these approaches is consumer purchases, which are known to determine the “power of the crowd.” This company has increased its revenue by a margin of 200 percent. According to Fabletics’ parent company marketing officer, the brand has succeeded due to user reviews. Customer reviews are famous for improving client loyalty, enabling customer retention, and increasing customer acquisition. Fabletics has succeeded by leveraging client’s prominence of reviews. With a majority of the businesses digitalized, customers have become reliant on online reviews. Before purchasing anything, people research on a brand and read the reviews posted by other customers. These comments are instrumental in decision making.
A recent survey conducted revealed that about 84 percent of the customers believe in online reviews as much as they trust personal recommendation. This claim was seconded by Peter Holten Muhlmann, the chief executive officer of Trustpilot. About 60 percent of the respondents also admitted to reading reviews frequently before transacting with any company. These findings are a clear indication that customers value online reviews far more than prices of the items they wish to buy. Therefore, having excellent reviews can boost businesses and give them recognition. Additionally, positive reviews create loyal customers, elevates LTV, and earns the business respect. These comments are posted on Trustpilot, the most significant review site in the world. This company harbors more than 30 million reviews for over 160,000 ventures across the globe. On a daily basis, about 20,000 reviewers log in to Trustpilot to read about various brands. Fabletics understands this strategy, and that is why it has endeavored to maintain positive online reviews.
Fabletics acquires a new partner
Demi Lovato, an American pop star recently joined the Fabletics family. During a party held in Beverly Hills to announce her involvement with this brand, she expressed her love for the outfits sold by TechStyle Fashion Group. Kate Hudson is the face of Fabletics. She has been involved in the operations of the brand since its inception. Aside from marketing these clothes, Kate wears them during all her workouts as well. Fabletics had humble beginnings, and Kate Hudson worked hard to ensure that it met its goals. In 18 months, she had restructured the company, enabling it to acquire a top rating at the Better Business Bureau (BBB). Since 2015, the company has registered increased growth. The brand also has over 1.2 million members who purchase products on a monthly basis. Fabletics parent company has also helped in growing the brand. TechStyle Fashion Group and Fabletics share IT staff, which serves as an added advantage to the Kate Hudson’s company. Fabletics also operates more than 22 local stores, which makes them stand out.
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