DESIREE PEREZ THE HEART OF ROC NATION

It has been almost ten years now since the signing of the $150 million deal between Jay Z and Live Nation which means that the deal is set to expire next in 2018. Insider sources at Live Nation are adamant that they are not in the business of buying recorded music they are quick to point out that the touring relationship with Jay has been profitable hence their interest in continuing it.

Jay and Desiree Perez—who is the COO at Roc Nation, met the CEO of Universal Music Group, Sir Lucian Grainge prompting industry rumors that UMG may be interested in a stake in Roc Nation. UMG already has a distribution deal with Roc Nation, but this kind of deal would mean owning a larger stake in Roc Nation’s artists such as Jay and Rihanna. Insiders at UMG acknowledge that it would be great doing business with the rapper turned business mogul but at the same time admit there have been no talks about the expiry of the landmark deal.

Desiree Perez fondly known as Dez Perez, COO of Roc Nation since 2009, is famous for her success in the male-dominated music management business. For more than 20 years she has been part of Jay’s inner circle and is credited for many backroom deals boardroom negotiations. Dez was involved in the Roc Nation and Live Nation deal, and with the imminent expiry of the same, she is engaging with industry players to negotiate another deal for Roc Nation. Dez was also instrumental in negotiating the $25 million Samsung deal with Rihanna which lifted her already A-list performer status even higher. While the artists receive the praise, it is clear that Dez’s work in the background has been the shaping force necessary. and Follow him Twitter.com