Lori Senecal is the Global CEO of CP+B and formerly KBS Global Executive Chairman. She is known for providing strategic vision, improving the company’s unique model as well as working with partner agencies to aid growth and cross-collaboration. A marketing and advertising expert, Senecal joined CP+B in 2015. She is responsible for handling the company’s expansion and global growth along with managing its nine offices worldwide. Lori Senecal has helped to make CP+B more inventive, collaborative and agile through the things she was able to accomplish.
Senecal has earned numerous awards and accolades. She was selected among Advertising Age’s ‘Creativity Innovators of the Year‘ and one of four people voted ‘Agency Executives To Watch’. In 2013 she received a Quantum Leap award during the AWNY Game Changer Awards ceremony for her innovation and leadership. The next year Advertising Age named her one of its ‘Women to Watch’. Senecal was also chosen to become a board of directors of the Ad Council member. She’s known for her expertise in advertising, digital media, integrated marketing, digital strategy, digital, mobile and social media marketing, business development and entrepreneurship.
With her unique leadership style Senecal has helped the companies with which she has been involved to create genuine innovation and content creation, use of new technology and start-up investment to give the brands she represents a competitive advantage. She also helps her employees build the careers they want by backing and incubating the ideas and projects they bring to her via agency-wide invention competitions. This has proven to be a powerful incentive that fuels innovation and an exciting corporate culture that inspires passion among her staff.
According to Forbes Magazine, some of the brands Senecal has helped promote include American Express, Boar’s Head, BMW, Harman, HomeGoods, Simmons Bedding Company, Vanguard, Victoria’s Secret PINK, William Grant & Sons and TE Connectivity. She provides thought leadership and industry insight through her op-eds, award juries, television appearances and speaking engagements. Senecal was the Isaac Awards jury chair for 2 years and the Isaac + Award founder. That awards celebrates the inventions created by students.
An advocate for creating opportunities for women in the workplace, Senecal is involved in mentor-ship and encourages it among her leadership team. She maintains an effective work/life balance by creating a healthy lifestyle includes eating wholesome foods and exercising every morning. This makes her stronger and better equipped to deal with the daily challenges she faces.