Techstyle Fashion Group was founded by Adam Goldenberg and Don Ressler. Despite the fact that the two entrepreneurs did not have a background in fashion, they had a strong drive for success and were determined to identify what consumers wanted.
Adam Goldenberg began his entrepreneurial journey at a young age of fifteen years. His first venture was known as Gamers Alliance, which was an advertising network created for the gaming website. Gaming Alliance was later sold to Intermix Media in the year 1999. Adam Goldenberg dropped out of high school to join Intermix in the position of the vice president of Strategic Planning. By the time Adam Goldenberg was turning twenty, he was already the chief operating officer of Intermix.
Don Ressler also created a website, FitnessHeaven.com, which he sold to Intermix in 2011. He raised a lot of capital for several online companies, and this is one of the things that inspired him to join the fashion industry. Don Ressler became friends with Adam Goldenberg at Intermix and in 2006, they partnered to create an e-commerce company known as Intelligent Beauty. The two brainstormed on new ways of shopping online knowing that comfortable and trendy clothing was highly demanded and that many customers had a challenge of getting personalized fashion.
This led to the birth of Techstyle, which offered the consumers trendy fashion that has a personal touch thus meeting their needs. The first company of TechStyle was JustFab which is a membership-based clothing company that allows its members to get personalized athletic clothes and accessories every month. The company guides the clients on how to match fashion pieces and make it easier for the members to gain confidence with their individual style preferences.
The funding of JustFab was from Matrix partners who also funded Intelligent Beauty. JustFab was rebranded in 2016 to become TechStyle as a result of blending fashion with technology. Both Don and Adam agreed on the digital name since they all have a background of digital commerce. TechStyle is described as the place where Fashion Avenue meets Silicon Valley. This is because its headquarters resemble colorful and modern workspaces of many Silicon Valley start-ups.
Techstyle also stands out because of its social responsibility. The company does not only focus on making money but also looks at ways of improving the lives of people in the community. The clothing of Techstyle boosts women confidence when engaging in sports activities. The company has given back to the community through hosting charitable events like the Cinderella Project.