Omar Yunes has placed Mexican as the best franchisee in the world. In his contribution to Sushi Itto, Yunes won the Best Franchisee of the World (BFW) competition that was held in Florence city, Italy on December 5. At just the age of 21, Yunes became a franchisee of a Japanese food chain which has seen him own 13 franchised units in Mexico City, Puebla, and Veracruz.
What is BFW?
BFW is a worldwide event where franchisees of different franchise brands are recognized and awarded for their efforts according to specific criteria. The event brings together best franchisees of leading brands in the market and recognizes their contribution to the enrichment of those brands. Yunes represented Mexico in his franchise of Sushi Itto, describing the case “The professionalization of the role of the franchisee.” Coming second was Ivan Tamer, franchisee of Prendamex with the case “Implementation of the alternative system for the control and sale of articles.”
The 2015 BFW edition represented 34 countries. Among them were Hungary, Italy, Mexico, France, and Brazil. Only eight finalists were selected. The franchisee was evaluated on the following basis:
• How much the franchisee has influenced the growth of its network
• Its knowledge contribution
• Amount of savings it has implemented
• Employee motivation
• How much invoices and improvements the franchisee has proposed to the model
The BFW competition’s objective is to reward teamwork, leadership, innovation, and enhance continuous improvements in the franchise operation. Additionally, the competition is set to motivate the franchisees, promote their business concepts and gauge their attitude and commitment to the franchises.
What contributed to Yunes’ success?
Yunes, through Diego Elizarrarras, organizer of BFW Mexico, noted that Yunes took the first place because he acted as a significant factor in establishing the franchising-franchisee relationships. That helped Sushi Itto to have better management of information and implement control boards that helped have more precise measurements in individual units. Benjamin Cancelmo, CEO of Sushi Itto, recognized the award as a manifestation to offer their clients excellent service, unique flavor, and unmatched hospitality.
According to Elizarraras, the award takes Mexican franchises from just regional affairs to high places at the international level. The award speaks of a significant sector of the economy that has established itself at the global standards.