Luiz Carlos Trabuco Cappi Positions Bradesco To Compete For Market Leadership

Luiz Carlos Trabuco Cappi has demonstrated an amazing depth of loyalty in his service to the Brazilian bank of Bradesco. He is currently their CEO and fulfills those duties with an array of financial skills and experience developed over several decades with the company. He has spent time learning the Bradesco culture like few others within the company. Trabuco, as he is most often referred to, has served in various capacities with them and knows the inner workings of the bank very well.

Luiz Carlos Trabuco Cappi has spent significant time at important divisions within Bradesco such as Marketing, Insurance, and Pensions. Within these posts, he developed great experience and essential skills to carry him forward in his career with Bradesco. He has received awards for his accomplishments and has used innovations to help change Bradesco for the better.

One reform that Luiz Carlos Trabuco Cappi instituted while serving as the head of Marketing was the use of publicity in Bradesco’s operations. This was a first for the company as prior to this time they had no contact with the press. Trabuco understood the need for modern communications and developed relationships with financial reporters. This has allowed the branding power of Bradesco to increase and helps them remain in the public’s mind.

Another one of Trabuco’s innovations was the corporate university that he established for the renewal of Bradesco’s top leadership. This was a way for deserving employees to get promoted and have a voice in the company. Trabuco and other top executives were able to determine those associates who showed a strong aptitude for banking and finance. Those employees were able to receive additional training and mentoring to develop sophisticated banking skills which help Bradesco and propels their own careers forward.

Trabuco was educated at the University of São Paulo and graduated from the Faculty of Philosophy, Science, and Letters. This was an interesting pathway for one who is so skilled in banking and financial matters. Most top executives receive degrees in Business or Economics. However, he was able to leverage his ability to learn and adapt to an extraordinary degree in grasping financial principles.

Luiz Carlos Trabuco Cappi began his career with Bradesco as a clerk in 1969. This was in his hometown of Marília which happens to be the city of their founding in 1943. This lasted for two years and he obtained quality experience working on the front lines of a bustling bank branch. His potential was noticed and he was off to the company headquarters in São Paulo to receive training and experience amongst all the divisions of Bradesco.

His decades of experience and wide array of financial and business skills have prepared Trabuco for the top post of CEO where he serves to this day having begun in 2009. The prestige and responsibility of this position are considerable in Brazilian society. Trabuco is often consulted by top political and financial figures regarding important projects that have a far-reaching societal impact. The financial media regularly seek his input for their broadcasts and featured stories.

Market leadership is an important goal and consideration for many companies and Bradesco is no different. They have a tremendous range of resources and capital and are one of the largest private banks in Brazil. They are of course interested in becoming the leaders in their industry. Trabuco has positioned them to compete for the top spot by one extraordinary acquisition.

In 2015, news hit the wire that Bradesco had acquired the Brazilian branch of HSBC in one incredible deal. Trabuco, displaying finesse and sophisticated deal-making was honored as the Entrepreneur of the Year in Finance for his role. The knowledge, skills, and steady leadership of Luiz Carlos Trabuco Cappi has been most beneficial for Bradesco.


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