Lori Senecal is the global CEO of Crispin Porter + Bogusky, an advertising agency. Here is more information about Senecal’s work.
Senecal’s Career At CP+B
Senecal begin her career at the agency in 2015, and since then she has had a huge impact on both the company and the company’s culture. As the CEO of the company, she oversees its global growth and she manages the company’s nine international offices. She has played a major role in the ongoing growth of the company and she was named as Agency Executives to Watch in 2016 by Advertising Age.
She is the former global executive chairman of KBS, a global advertising and marketing agency that is headquartered in New York City. While there, she headed the company’s business units around technology. She also played a major role in content creation and the company’s start-up investment unit.
While at KBS, she helped the company grow from a 250 person agency to an 800 people global agency. Now the agency is recognized as one of the best places to work in NYC. The company works with various clients, including Victoria’s Secret PINK, BMW and American Express to name a few.
Other places Senecal has worked at include McCann Erickson and McCann Worldgroup. While working at McCann, she founded an adult marketing specialty unit called TAG Ideation.
Female Leaders She Admires
Senecal once said she admired Liz Lemon from 30 Rock because she wasn’t worried about being judged and she wasn’t afraid of being herself. She also mentioned how she was loved by her team and she always managed to get things done.
As you can see, Lori Senecal has enjoyed a highly successful career and she’s expected to continue to enjoy one.