Even after all these years, it’s still not easy thriving in a male-dominated business world, except for maybe in makeup. That’s where Lime Crime CEO and founder Doe Deere has taken over the reigns and become an icon for female entrepreneurs.
The young businesswoman with the candy-colored tresses is more than just the gorgeous face behind the modern, funky makeup brand. According to GaloreMag.com, Doe Deere has carefully and creatively built a beauty empire, with one social media fan at a time. Today, Lime Crime’s popular Instagram account features more than 2.5 million followers and growing wildly. She likes connecting with her many fans, and they inspire each other.
The brand offers something different to makeup addicts, because this ain’t your mama’s play safe cosmetics. Oh, no. Lime Crime is all about being bold, courageous and self-confident. It’s makeup palettes full of rich, strong pigments in blue, gold, bronze and green lipsticks and foil eye shadows that glitter and seduce. Doe Deere’s brand turns heads, and young women can’t get enough of the powerful cosmetics line.
She’s a hard worker who likes Lime Crime makeup to be fun and freeing, to allow young women and men, too, a way to re-define what is beautiful. The business world has noticed, too.
Doe Deere has recently been named as one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. That’s been a wow moment for her, since she is listed with other famous brand-makers like Suze Orman and Arianna Huffington.
Doe Deere strongly believes that e-commerce is the way to fly when you want to establish a great name and product. She’s internet savvy and enjoys her public image with Twitter, Facebook, Snapchat and others. Doe Deere knows her fans matter, and she tries to inspire other young women who want to begin their own businesses.
Doe Deere and Lime Crime have only just begun. Stay tuned.